Developing an Effective Business Case Course

Business strategy execution depends upon developing and implementing the best solution. Success however, relies upon basing the solution on the right requirements, drawn from a sound and robust Business Case.

Driven by a case study, this 1-day, interactive workshop introduces participants to the principles of writing an effective business case.

Course Objective

• This workshop will provide participants with a working knowledge of the principles of writing an effective, comprehensive and compelling Business Case.
• The course is driven by participation in a case study, promoting immediate workplace transference.

Course Content Summary

Introducing the Business Case

• The nature and purpose of a Business Case
• Business Case Objectives
• Main Points
• Business Case preparation checklist

Business Writing Skills

• Writing an Executive Summary
• Business writing – trends and errors
• Principles of effective writing
• Elements of style
• Rules for effective writing

Writing a Business Case

• Executive Summary
• Proposed Project
• Costs and Benefits (Qualitative and Quantitative)

Template

• Business Case

Corporate Benefits

• Implement the most appropriate solution for the issue or opportunity, increasing the return on investment .
• Provide the solid foundation for projects to generate results.
• Allow organisations to begin to create a reputation for consistently successful delivery of project initiatives, through the enhanced capabilities of their Project Managers and Business Analysts.

Individual Benefits

• Participants’ Business Cases will be comprehensive and measurable, assisting executives with good decision making, increasing the rate of successful implementation and returns to the business.
• Participants will leave the course with a thorough understanding of how to write a Business Cases with measurable benefits.
• Participants will be provided with tools, templates and guidance for immediate use back in the workplace.